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Details Digital Marketing: Strategies for Online Success

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing ...

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Details Handbook of Marketing Decision Models (International Series in Operations Research & Management Science)

Handbook of Marketing Decision Models Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e ...